Spurrier Consulting, LLC

Hotel Feasibility Studies & Market Analysis

Delivering Clarity for Data-Driven Development Decisions


Serving developers, lenders, and hotel owners nationwide.

Experience & Expertise

Spurrier Consulting was established in 1995 by Abby Spurrier, bringing over thirty years of experience in hospitality feasibility analysis and consulting. Since joining the firm in 2014, Kristin Bucklew continues the work and legacy established by Abby Spurrier, providing practical and real-world insight to every project.

  • Independent Consultant
    Conducting hotel feasibility studies, market analysis, and financial projections for developers, lenders, and investors.

  • Detailed 200-900 Page Feasibility Reports Delivered
    Comprehensive studies including demand analysis, competitive sets, ADR/OCC projections, and development recommendations.

  • Extensive Brand & Market Knowledge
    Experience working with major hotel brands, franchise requirements (FDD analysis), and national vs. local performance benchmarking.

  • Data-Driven Financial Modeling
    Revenue projections, occupancy trends, ADR strategy, and investment feasibility tailored to each market.

  • Trusted by Developers & Industry Professionals
    Providing clear, actionable insight to support lending decisions and project approvals.

  • Nationwide Experience
    Completed 3,000+ hotel feasibility studies, supporting development decisions in diverse markets across the U.S.

Our Services

Hotel Feasibility Studies
Comprehensive analysis of market conditions, demand drivers, and financial performance to clearly determine project viability and investment risk.

Market & Competitive Analysis
In-depth research on local competition, industry trends, and market positioning to support strategic decision-making.

Financial Projections
Detailed forecasting of occupancy, ADR, RevPAR, and long-term performance to support development and lending decisions.

Development & Lending Support
Feasibility reports and analysis tailored for developers, lenders, and brand requirements.

Additional Services:

Economic Impact Analysis
An analysis of the anticipated economic benefits associated with a proposed hospitality or tourism development, including its potential impact on the surrounding community and local economy.

Hotel Development Concept Booklets
Professionally designed project booklets that bring a proposed hotel development together in a polished, visual format. May incorporate renderings, architectural drawings, site information, project details and other development materials for presentation to lenders, investors, municipalities or other stakeholders.

What You Receive

Every feasibility study is tailored to the specific project and market. Depending on the scope of the assignment, our comprehensive reports may include:

  • Market & Economic Analysis

  • Site & Location Evaluation

  • Area Demand Generators

  • Competitive Hotel Market Analysis

  • CoSTR Market Performance Data

  • Occupancy & Average Daily Rate Projections for 5 Years

  • Revenue & Expense Projections

  • Franchise & FDD Analysis

  • Development Cost Analysis

  • Maps, Site Photography, and Supporting Market Research

Our goal is to provide developers, owners, and lenders with the market insight and financial analysis needed to make informed development decisions.

Trusted Hospitality Consulting

Spurrier Consulting, LLC provides data-driven feasibility studies for new construction hotels and existing hotels, market analysis, and financial projections to support hotel development and investment decisions. Our work is designed to give developers, lenders, and owners clear, actionable insight.

Contact us below to discuss your project and receive a clear, data-driven feasibility approach tailored to your development.

Start Your Project Inquiry

Share your project details below and we’ll outline the appropriate feasibility scope and pricing for your development.